The Truth is in... renting these magnificent cars is better than owning them. Redline Luxury offers you the spectacular R8 Spyder (convertible) for rent as well as the sexy A7 4 door coupe. The Audi story began in 1899 when August Horch founded Horch & Cie. in Cologne. It was there that he helped build his first car. After differences of opinion with the board, August Horch left the company and formed a second car company. Because his surname was already in use and was protected by trademark, he chose its Latin translation for the new company. So "horch!" – or "hark" – became "audi!".